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 Most people—including your sales reps—listen from their own point of view, absorbing only the information that relates to their own agenda. This module teaches how to listen by focusing on the physician’s point of view and getting on the physician’s agenda.
The module teaches reps how to recognize when something really matters to the physician and how to ask questions that clarify these concerns. The result is that your reps are better able to show how your product satisfies your customer’s needs.
 (Listens Effectively Demo)
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