Physicians may legitimately use drugs in ways that the FDA did not approve. However, sale representatives may not discuss these off-label uses directly with physicians, no matter how well accepted the uses may be in practice. Since off-label prescriptions may account for a large percentage of a drug’s sales, representatives must understand how to navigate this topic of discussion in a compliant manner.
This module covers the rules around discussing off-label uses, including the high consequences of non-compliance, such as a recent $430 million penalty for one drug company. It includes practical selling tips and case studies to help reps understand the compliance challenges they face when selling to physicians.
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This module covers the rules around discussing off-label uses, including the high consequences of non-compliance, such as a recent $430 million penalty for one drug company. It includes practical selling tips and case studies to help reps understand the compliance challenges they face when selling to physicians.
