On-Label Promotion
Since off-label prescriptions may account for a large percentage of a drug’s sales, representatives must understand how to navigate this topic of discussion in a compliant manner. This module covers the rules around discussing off-label uses, including the high consequences of non-compliance, such as a recent $430 million penalty for one drug company.

Probing for Value
Sales representatives who repeat canned sales messages and expect them to eventually win over the physicians they call on are destined for disappointment. However, by learning advanced probing skills the same representatives are able to uncover the true needs of their customers. Probing for Value shows representatives how to find the real drivers and barriers to changing prescribing behavior.

Level 101: An Overview of Managed Care
With the population aging, more and more patients will be receiving treatment through some form of managed care. That means a higher percentage of drug sales will be through managed care organizations. Unless your organization understands this market segment and has a strategy, you could be losing out. An Overview of Managed Care provides both the big picture and detailed coverage of each key aspect of this growing market.

Level 201: Reimbursement Pathways
It’s important to understand of how the money flows through the managed care system because it has an impact on whether your company’s products will be accepted for use. Also known as Follow the Healthcare Dollar, this module looks at how physicians, hospitals, and pharmacies are compensated within the various modalities of managed care.

Teach, Test and Compete with Engaging Games

Sometimes the competitive element makes learning more interesting and effective. Our game formats make it easy to deploy exciting interactive games in live competitive, team building sessions or as knowledge reinforcing self-study tools. Click here to see a description of our game offerings.

Strategic Alignment

Making sure all your employees share one vision, align with one mission, and speak with one voice is an important prerequisite for establishing a consistent positive image with customers.

Our new module, The Value of the Brand, is an excellent way to achieve the kind of internal strategic alignment that can accelerate your marketplace momentum. It’s designed to get everyone who works for your company to identify themselves and their purpose with the corporate mission embodied by the brand and to be an ambassador for the company. Click here for more information.